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With slick touch sensor controls on both sides of the watch case and the ability to program your own scrolling message, the Men's Link Series Black Programmable Digital Watch is truly one of o.d.m.'s ultra-trendy watches. Purchase extra links in a wide variety of bright and bold colors, and you can mix and match the interchangeable links on the bracelet. Design your watch to match your mood, or if you're feeling square, simply leave this sleek timepiece as is, with a curvy, black silicon band and black, rectangular dial. The digital display offers the time in 12- or 24-hour formats, and you can switch to day, date, and month mode with a touch of your finger. A handy EL backlight makes for easy nighttime viewing, and this super-modern timepiece is water resistant to 99 feet (30 meters).